Nordic Semiconductor and Rutronik expand distribution agreement to India, Sri Lanka, Bangladesh, and Pakistan
2024
The agreement extends Nordic’s presence in the region providing developers with wider access to the company’s comprehensive suite of low power, wireless IoT solutions
Nordic Semiconductor and Rutronik have extended their successful distribution agreement to include India, Sri Lanka, Bangladesh, and Pakistan. Nordic is already a well-known and established brand in South Asian Association for Regional Cooperation (SAARC) countries, however the latest Rutronik tie-up will further extend Nordic’s footprint in the region and provide local developers with greater access to the company’s full suite of low power wireless connectivity solutions and development tools.
Complete portfolio of IoT connectivity solutions
Rutronik is one of the world’s largest broadline distributors of electronic components, with more than 1,900 employees across 76 sales offices, generating annual sales of $1.35 billion (€1.24 billion). The company will offer Nordic’s complete portfolio of short range, cellular IoT, Wi-Fi and power management solutions, including the newly launched nRF54L Series of wireless SoCs and the nRF9151 low power SiP. It will also provide a complete technical support service from design concept to production, including device selection, design validations, and RF tuning.
“Nordic’s distribution agreement with Rutronik will enable many more companies in the region to embark on their IoT journey,” says Bjørn Åge "Bob" Brandal, VP of Sales and Marketing, Asia Pacific, Nordic Semiconductor. “Nordic is the market leader in Bluetooth LE and an important player in cellular IoT, low power Wi-Fi, Matter, Thread, and power management. This agreement will provide developers in India and beyond with greater access to the solutions they need to develop tomorrow’s IoT products.”
nRF54 Series delivers increased processing power
Nordic’s new nRF54 Series represents significant advances in wireless IoT connectivity, offering high processing power, increased memory capacity, and superior energy efficiency in a compact package. Wireless SoCs from this series have broad application across consumer, industrial, and healthcare sectors. The recently released nRF9151 SiP delivers a significant advancement in cellular IoT technology, offering a comprehensive solution including hardware with a programmable application processor, software, Cloud services, development tools, and world-class support.
“Nordic is our anchor partner for wireless technologies and needs no introduction in this market,” says Els Seah - Vice President Asia, Rutronik. “If a wireless designer wants to design anything, Nordic is the name they know and remember. With Rutronik’s expertise and the assistance of Nordic’s sales team, we can take the IoT to the next level in this region.”